Privacy Policy

Last Updated: December 1, 2025 · Effective Date: January 1, 2025

Mustartlove, Inc. (“Mustartlove,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and related services (collectively, the “Services”). Please read this policy carefully. If you disagree with its terms, please discontinue use of our Services.

1. Information We Collect

1.1 Information You Provide Directly

When you register for and use our Services, we collect information you provide directly to us, including:

  • Account Information: Name, email address, date of birth, gender identity, sexual orientation (if you choose to provide it), password, and profile photo.
  • Profile Information: Biographical information, interests, lifestyle preferences, relationship goals, location (city/region level), occupation, education, and any other information you choose to include in your profile.
  • Communications: Messages you send to other users through our platform, as well as communications you send to us directly, including support requests, feedback, and any other correspondence.
  • Verification Data: If you choose to verify your identity, we may collect government-issued identification information, which is processed by our third-party verification partner and not stored directly by us.
  • Payment Information: If you subscribe to a paid plan, payment information is collected and processed by our payment processor. We do not store full credit card numbers or other sensitive financial data.
  • Survey and Research Data: If you participate in surveys, research studies, or promotions, we collect the information you submit.

1.2 Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

  • Usage Data: Information about how you interact with our Services, including pages visited, features used, content viewed, communities joined, challenges completed, and time spent on different parts of the platform.
  • Device Information: Device type, operating system, browser type, device identifiers, and mobile network information.
  • Log Data: IP address, access times, referring URL, and error logs.
  • Location Data: With your permission, we may collect precise location data to show you nearby events and community members. You can disable this at any time through your device settings.
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing behavior, remember your preferences, and provide personalized experiences. See our Cookie Policy for more details.

1.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Authentication Partners: If you log in using a third-party service (such as Apple or Google), we receive the information you permit that service to share.
  • Analytics Providers: Aggregated and anonymized data from analytics services we use to understand platform performance.
  • Safety Partners: Information from third-party safety and trust services we use to detect and prevent fraud, abuse, and harmful content.

2. How We Use Your Information

We use the information we collect to:

2.1 Provide and Improve Our Services

  • Create and manage your account
  • Power our AI compatibility matching engine
  • Surface relevant communities, events, and content
  • Facilitate connections and communications between users
  • Process payments and subscriptions
  • Analyze usage patterns to improve platform features
  • Develop new features and capabilities

2.2 Personalization

  • Customize your feed and recommendations based on your interests and behavior
  • Adjust the frequency and type of notifications you receive
  • Remember your preferences and settings

2.3 Safety and Security

  • Verify user identity and prevent fraud
  • Detect and remove content that violates our Community Guidelines
  • Investigate reports of abuse or harassment
  • Monitor for suspicious activity patterns
  • Enforce our Terms of Service

2.4 Communications

  • Send you service-related notifications (account activity, matches, messages)
  • Send you marketing communications if you have opted in
  • Respond to your support requests and inquiries
  • Send you surveys or research invitations (participation is optional)

2.5 Legal Compliance

  • Comply with applicable laws and regulations
  • Respond to lawful requests from law enforcement or government authorities
  • Protect our legal rights and interests

3. AI Compatibility Engine and Your Data

Our AI compatibility engine uses your profile information, behavioral signals, and interaction patterns to generate compatibility scores and recommendations. This processing is central to our core service and is described in detail in our AI Transparency documentation, which you can access from your account settings.

You can request a summary of the data inputs used in your compatibility profile at any time through your account settings. You can also provide feedback on specific match recommendations, which helps us improve accuracy and correct errors.

We do not use your compatibility data to make decisions with legal or similarly significant effects. Compatibility scores are tools to assist your own decision-making, not automated determinations about your character or worth.

4. Sharing Your Information

4.1 With Other Users

Information in your profile is visible to other users according to your privacy settings. By default, your profile is visible to potential matches in your geographic region. You can customize who can see your profile, photos, and activity in your privacy settings.

4.2 With Service Providers

We share information with vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. These include:

  • Cloud hosting and infrastructure providers
  • Payment processors
  • Customer support tools
  • Analytics services
  • Safety and content moderation partners
  • Email and notification delivery services

All service providers are contractually required to protect your information and may only use it for the purposes we specify.

4.3 We Do Not Sell Your Data

Mustartlove does not sell, rent, or lease your personal information to third parties for their marketing purposes. We do not share your personal information with advertisers without your explicit consent.

4.4 Legal Requirements

We may disclose your information if we believe in good faith that such disclosure is necessary to comply with applicable law or legal process, protect the safety of any person, or prevent fraud or illegal activity.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal compliance purposes.

Some data may be retained in aggregated, anonymized form for research and platform improvement purposes even after account deletion. This data cannot be linked back to you individually.

6. Your Privacy Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate information.
  • Deletion: Request deletion of your personal information.
  • Portability: Request that we provide your data in a structured, machine-readable format.
  • Objection: Object to certain processing activities, including profiling for direct marketing.
  • Restriction: Request that we restrict processing of your information in certain circumstances.
  • Withdraw Consent: Where processing is based on consent, withdraw that consent at any time.

To exercise any of these rights, contact us at privacy@mustartlove.com or through the privacy settings in your account. We will respond to your request within 30 days.

7. Cookies

We use cookies and similar tracking technologies to operate and improve our Services. For detailed information about the cookies we use and how to control them, please see our Cookie Policy.

8. Children’s Privacy

Our Services are intended for users 18 years of age and older. We do not knowingly collect or solicit personal information from anyone under 18. If we learn that we have collected personal information from a person under 18, we will delete that information as quickly as possible. If you believe we have any information from or about a person under 18, please contact us immediately at safety@mustartlove.com.

9. Security

We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • End-to-end encryption for private messages
  • Encryption of data at rest and in transit using TLS
  • Regular security audits and penetration testing
  • Strict access controls and employee background checks
  • Incident response procedures and breach notification protocols

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. International Data Transfers

Our Services are operated from the United States. If you are located outside the United States, please be aware that information we collect may be transferred to and processed in the United States. By using our Services, you consent to the transfer of your information to the United States and other countries where we operate, which may have different data protection laws than your country of residence.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at privacy@mustartlove.com.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent legislation. Our legal bases for processing include performance of a contract, legitimate interests, and consent. You have the right to lodge a complaint with your local supervisory authority.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by displaying a prominent notice in the app. Your continued use of our Services after any changes indicates your acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Mustartlove, Inc.
Attn: Privacy Team
123 Innovation Drive, Suite 400
Minneapolis, MN 55401
United States
Email: privacy@mustartlove.com